Analyze

Our NetAnalyze solution provides you with a truly
impartial, real-time analysis of how your end user
experiences your content delivery at any particular
moment. It evaluates over 25 thousand results per
second and covers networks in 230 countries,
providing increased visibility through continuous
monitoring.

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Optimize

After evaluation, our NetOptimize takes over.
It automatically chooses the best provider and
best method of delivery available to you for that
specific timeframe. In addition, it allows you to
decide what actions to take for your specific
needs and ensure best possible performance
for every internet user around the world.

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NEWS

The mouse that hath but one hole is quickly taken

Why your video requires 100% availability and low latency and how NetOptimize improves the online video experience.

Read more

More News

Effectively navigate through the chaotic interconnection of platforms.

Deutsche Telekom's new and innovative solutions help you find your way around the multi-sourcing landscape. With over 38 thousand networks, an accelerating amount of devices, high-bandwidth data and exacting users, content delivery has become increasingly complex. We help overcome these challenges with a two-step strategy:

NetAnalyze

The only way to measure the performance of every cloud and delivery network provider. With the support of our community we take nearly 2 billion measurements each day. This is objective data from the real user's perspective - and exactly what you need to make smart decisions about which providers are best.

How it works

Join our community for free and place the NetAnalyze tag on your website.

Customers visiting your site automatically provide anonymous metrics from their perspective, e.g. internet speed

The tag on your site connects to our tests to gather a variety of performance measurements.

We host tests on the clouds, content delivery networks and datacenters that deliver content to your customers.

A billion measurements a day are taken from community members like you.

We create country reports providing visibility into the performance of providers from around the world.

NetOptimize

Routing traffic based on real-time performance data. Users are automatically routed to the best provider, every time.

How it works

A customer requests your website from somewhere in the world.

Your providers perform better in different places at different times.

With 48 data centers distributed around the world NetOptimize goes to work and determines the optimal provider for the customer.

The customer is directed to the provider that will give them the best experience.

NetOptimize makes these decisions over 1.8 million times a day for millions of users.

Optimize performance and cost-efficiency with a multi-source strategy.

By working with several networks you will be able to effectively circumvent the damage outages can cause to your business.
Furthermore, this strategy will help you to enlarge your footprint into areas one provider alone cannot cover.

In addition to these immediately apparent benefits, multi-sourcing will decidedly reduce costs and increase revenue. That is because it allows you to choose the best provider - in terms of price and performance - at any given point in time. The result is maximum web and mobile application performance and happy customers who are loyal to your site.

Reach New Markets

Weaving together a global patchwork of data centers, delivery networks and clouds in closest proximity to local demand.

Mitigate Outage Risk

Automatically steering traffic to the best performing providers to mitigate the risk of an outage to ensure 24/7 availability.

Drive Customer Conversions

Delivering optimal performance for fast page loads, downloads and transactions to drive revenue and other conversions.

Optimize Costs

Moving traffic between providers based on cost optimizations and enabling informed tradeoffs between price and performance.

Improve SEO Effectiveness

By reducing bounce rates caused by page load and other performance issues.

Ensure a superior user experience while reducing risks

Multi-sourcing, also referred to as multi-cloud, is a hot topic in today's demanding digital content distribution market. It reduces the risk involved with relying on one provider or network by distributing delivery across several.

No one network can deliver optimum performance all the time. In case of a complete outage, single-source dependency is simply disastrous. Those are just some of the reasons what multi-sourcing should be part of every digital content distributor's game plan.

Users have come to expect high-quality online performance and instant access. Meanwhile, the number of devices, rich-media data and web applications are accelerating at a rapid pace. Providing consistent, quality performance is a challenge - one that multi-sourcing can help solve.

Atende

Atende Software

RedCDN, the content delivery network service from the Polish IT company Atende Software, is the largest CDN platform on Polish Internet and provides technology for the most popular multimedia projects in Poland. Atende Software is one of the leading IT companies in the country with 25 years of experience in the industry. It serves most of the country’s big players in a variety of business areas ranging from telecommuni-cation and media to banking and finance.

NetAnalyze provides the critical, real-user, and data insights Atende needs to ensure redCDN remains a leading web and mobile application performancestreaming solution for our enterprise customers. At Atende Software, we recognize that performance is a continuous process that requires constant vigilance. The objective and independent evidence provided by NetAnalyze, as powered by Cedexis, is the standard for CDN performance monitoring and benchmarking.

–– Przemyslaw Frasunek, Multimedia Department Director at Atende Software.

The Challenge

Maintain lead position, expand services

Atende Software was searching for a way to offer their CDN customers the highest performance while supporting expansion strategies to other parts of Europe. Recognizing the importance of continual operational analysis, they sought a method that would ensure up-to-the-minute validation in order to make decisions regarding peering arrangements and platform engineering. The perfect solution would allow them to gain insight into the quality their end users – also at the “last mile” – were receiving, provide truly independent measurement and, of course, deliver the best price-performance.

The Solution

NetAnalyze

The BDI team was able to meet all needs and requirements of Atende Software by providing NetAnalyze advanced data services based on Cedexis technology for benchmarking the company’s redCDN infrastructure real time by real users.

Measurements include connect time, response time and throughput for both fixed and mobile users.

Shows live performance data on an AS level

Atende Software can compare the results with the main competitors and is able to detect failures or drop in performance on its or other ISP’s network within seconds.

The real-time information is presented through an intuitive graphic interface and provides the IT company with either statistical reports or live performance metrics on an AS level. The data can also be illustrated on a “heat map” showing the individual performance of countries or regions.

We are proud to offer our NetAnalyze solution to the leading multimedia content distribution network on the Polish market. Our goal is to enable our customers to provide a consistent, superior user experience in today’s complex Internet landscape with an ever increasing amount of online content, growing numbers of devices, and a multitude of global networks.

–– Karim El-Khazen, Vice President BDI

How it works

Compare results with competitors

With this performance knowledge from NetAnalyze, Atende Software is able to take immediate action in case of quality degradation. It also gives the company a more comprehensive view of performance to help with future strategic planning and provides unique opportunities to compare results with competitors. Thanks to NetAnalyze, Atende Software now has a clear view to end-user performance of redCDN on every AS in Europe.

Choose the best provider and delivery method

NetAnalyze can be used as a stand-alone module or in combination with BDI’s NetOptimize. The two-step solution, efficiently utilizes multi-sourcing instead of relying on the services of one platform. NetOptimize takes the information from NetAnalyze and then automatically chooses the best provider and method of delivery and routes. This is an option that is becoming more and more essential as the CDN market grows in complexity with expanding volumes of rich-media data.

The Benefits

For best user experience

High performance
Improve delivery by ensuring optimal routing.
Real-time measurement
Thousands of evaluations per second with worldwide coverage.
Enhance availability
Gain transparency and analyze what your users experience.
Comprehensive
Measure the performance of every cloud and delivery network provider .

News

The mouse that hath but one hole is quickly taken

18.05.2015

The mouse that hath but one hole is quickly taken: Why your video requires 100% availability and low latency and how NetOptimize improves the online video experience..

Thinking about if your video property should be federated across multiple CDNs? Simply put, if you are not multi-homed, eventually the video will not play. So, that’s not “if” but “when”. And when your video does not play you lose that viewer – perhaps permanently.

A less well understood aspect of this phenomenon is that by using Latency Based Load Balancing (LBLB) in a multi CDN environment – an enterprise can not only insure 100% uptime but the best possible performance. And performance matters very much in Video.

There are many studies proving the point around what happens when a site’s video buffers or fails to start: Consumers leave. An increase in the startup delay beyond two seconds causes viewers to abandon the video. (Video Stream Quality Impacts Viewer Behavior, Krishnan & Sitaraman.) And, if the buffering ratio is increased by only 1% user engagement can be reduced by more than three minutes for a 90-minute live video event. (Understanding the Impact of Video Quality on User Engagement (Dobrian, Sekar, Stoica, Zhang, et. al.)

Cedexis, one of our partners, recently completed an audit on a customer’s video property. They were measuring the quality of service for their streaming but were flummoxed about how to improve it. They did a simple test; gather metrics for 1 week the old way. Then implement NetOptimize for a week with multiple CDNs and gather the same metrics. The results were quite stark.

As you can see – more than 50% improvement in buffering! Video Start time improved by almost 20% and shockingly video start failures were reduced by 65%! *

These results speak for themselves. If you care about the quality of your users’ experience, if you want the highest bit-rate consumed, and, if you want to reduce buffering – the best way to achieve these goals is to craft a multi-CDN strategy that includes latency based load balancing.

Highlight your video streaming performance effectively with BDI’s NetOptimize! We’ll be happy to support you in creating lasting user experiences. Get in touch, now!

* Obviously results are highly dependant on what CDNs you are using, what regions your delivery is primarily in, Live vs. VOD, type of content (long form, short form) etc etc. Your milage may vary – but we guarantee that it gets better.

Read more Read less

Focus on Video: The Evidence for how NetOptimize improves your online video performance.

18.05.2015

A wise man proportions his belief to the evidence.
― David Hume, An Enquiry Concerning Human Understanding

Many of our customers use NetOptimize for video and have reported excellent results over the years. However, this has been anecdotal and lacking rigorous scrutiny. Recently, we completed two very thorough audits for two separate clients where we proved that using NetOptimize has very tangible results for video quality of service. We would like to share some of that data here today.

Video start time improved by almost 20%, and incredibly video start failures were reduced by 65%. And, NetOptmize’s latency-based load balancing created over 50% improvement in buffering. Taking a closer look (and using a different data set), let’s ask the question:

How can we evaluate different strategies for load balancing video?

A scientific experiment was conducted. Here is how it went: we evaluated five different algorithms for load balancing video traffic.

  • NoCDX: No NetOptimize application deployed (we use this for a reference period).
  • CDXRTT: Decision is based on the best roundtrip time (latency) of the CDN platforms with those CDN’s that are to be evaluated having to meet a minimum of 80% availability.
  • CDXThru: Decision is based on the best throughput of the CDN platforms with those CDN’s that are to be evaluated having to meet a minimum of 80% availability.
  • CDXThru Sticky: Based on CDXThru. Sticky is a more conservative level of switching, only switching when a minimum “jump” (400Kbps) in throughput can be achieved. In addition regional “Availability” thresholds are implemented.
  • CDXThru Sticky Avail Global Set80: Similar to the above but with a lower (200Kbps) “Bandwidth” threshold being utilized and a globally set availability score at 80%.

The findings were very interesting.

Video Use Case with NetOptimize

First Note – in every case, using NetOptimize to multi-home your video improved the (re)buffering ratio, the video start time and the average bit rate consumed. Across the board improvement in every category. After that it gets very interesting. While lowest latency had the biggest impact on video start time and (re) buffering ratio, throughput measurements seemed to have a bigger influence on average bit-rate consumed. The RTT (or latency) based algorithm made a very significant improvement in average bit-rate consumed – even though it was not the best algorithm in the category.

We continue to test and refine these results, and our clients get to take advantage of our findings. If your site has video and you are not currently multi-homed on different CDNs, we urge you to do so. As the data clearly shows, video performance will improve. If you ARE multi-homed and using NetOptimize for your video delivery, contact us today to see if some of these modest proposals might improve your performance.

We’ll be happy to support you in creating lasting user experiences. Get in touch, now!

It is not what the man of science believes that distinguishes him, but how and why he believes it. His beliefs are tentative, not dogmatic; they are based on evidence, not on authority or intuition.
― Bertrand Russell

Read more Read less

All you need to know about Media Web Performance

18.05.2015

Websites and mobile app performance is a well-documented, primary concern for media publishers. Poor web performance leads to longer page load times for consumers, resulting in less time spent on websites (thus fewer page views, ad views etc).

According to Yahoo! ”a 400 milliseconds slowdown resulted in a 5-9% drop in full-page traffic.” Multiple studies have now shown that 57% of internet users generally leave a website when it takes more than 3 seconds to load (CDN Studies)

KPI vs. Performance

Less performance means less revenue

Fewer page views or time spent on site means less ad displays, less revenue and ultimately less leeway for publishers. But how can you optimize web performance when 60 to 80% of a website’s latency is due to network issues, on which publishers have no control, zero visibility?

What’s the page load time threshold above which my users stop browsing?

One simple answer: use BDI’s NetAnalyze, and get real-time analysis of how your end users experience your content delivery at any particular moment.

For instance:

  • What is my website’s performance in a given country?
  • Are there states or regions, in this country, where my page load time is too high?
  • What’s the impact of ISP performances on my end-users?
  • How can I control my infrastructure’s costs?
  • How is my video or large file delivery impacted?
  • What are the peering agreements between my Cloud/CDN and local ISPs?

More and more publishers are facing the relevance of performance issues as a key criteria for customer retention:

“If we cannot deliver pages with high performance, we will lose readers and we will not transform those readers into loyal customers. This is why me have to focus on performance, whatever the conditions of access are – whether from a broadband access point or a 3G mobile device.” (Jean-Christophe Potocki, Deputy Director at Le Monde Interactif)

“Within 18 months, our online traffic doubled and our CDN costs were rising, too. We needed a solution that assured priority of content delivery, was sensitive to our budget constraints, and guaranteed optimal performance to each and every user.” (François Veux, Technical Media Consultant for L’Obs)

“By showing us how to work with various CDNs, Cedexis helped to optimize our performance and to validate our own analysis mechanics.” (Jocelyn Guyon, President of MassMotionMedia)

Technical solutions to publishers’ problems

Start collecting objective data from your user’s perspective and gain real insights to make smart decisions! Join our community for free and place the NetAnalyze tag on your website. Get in touch, now!

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NetOptimize: Catchpoint Integration done

05.02.2015

Our NetAnalyze/NetOptimize solution now leverages Catchpoint as a data source for NetOptimize traffic management. This is possible through an open adaptor Fusion program.

Catchpoint is a leading monitoring product. Many customers leverage Catchpoint’s tools for monitoring their CDN, Cloud, Hosted or Bare Metal environments. This new Fusion Beta allows clients to leverage Catchpoint’s vast global network of monitoring agents to achieve unparalleled insight into the ability of each CDN/Cloud to accurately render your web page and pull through personalized content from your origin servers. Once that data has been captured via the fusion integration with Catchpoint it can be made actionable in the NetOptimize traffic management scripts.

For example, a company might want to use a global CDN for traffic in Europe and PACRIM but may on occasion want to deliver content from Origin in North America when appropriate. When appropriate here means when servers are underutilized enough and there is good enough connectivity to allow an excellent experience from origin. This is what is sometimes referred to as a Hybrid-CDN and many companies have used NetOptimize for this purpose. In this scenario Catchpoint’s broad network and deep analysis and alerting capabilities, combined with our powerful RUM measurements and the new Catchpoint data source, provide excellent opportunity to re-routing traffic (and thus serve from origin in the US) based on very precise monitoring conditions.

Together we combine the power of a global community of NetAnalyze measurements to understand end user latency with Catchpoints ability to conclusively prove that each CDN can serve all the content needed to complete your web transaction. There are many interesting use cases for the new Catchpoint data source. If you have questions about whether your specific use case applies get in touch with us!

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Multi-Cloud deployments on the rise. Barriers to entry continue to fall.

10.12.2014

Using multiple clouds for your web or mobile application deployment. This could be using AWS in two separate locations, or it could be a heterogeneous deployment with AWS, Rackspace, Joyent or any of a host of the emerging Cloud providers. We see more and more enterprises deciding to deploy across multiple regions and multiple vendors. A 2014 RightScale survey identified that 94% of the respondents are adopting the cloud.

More on this study here.

So why go Multi-Cloud? The reasons are obvious:

1) Performance – driving traffic to the Cloud infrastructure that will perform best for a specific request is important. Users (whether Enterprise users or Consumers) are impatient and will not tolerate poorly performing applications. As you can see below – performance varies wildly depending on where the requests are coming from.

4 plattforms from 3 locations

2) Availability – Even worse than a poorly performing application is one that is not there. Active-Active DR has become a reality and there is nothing more important than application availability. Some horrible examples of Cloud outages can be found here and here. For some perverse reason journalists like to write about these things.

3) Costs – Vendor diversity is important to avoid lock-in. Negotiations can be ugly when your vendor knows you have no viable choice but them. For more on this important topic you can take your eyes here.

The very term “Multi-Cloud” has even caught hold in popular technology media. Taking a quick survey of the last 2 years we can see how many mentions “Multi-Cloud” has gotten in the technology press.

Trend Line of Mentions of MultiCloud

The barrier to entry is dropping for Multi-Cloud. The emergence of Paas Architectures and frameworks like Docker are allowing Enterprises to extrapolate away from the cloud specific infrastructure and deploy across multiple regions and multiple heterogeneous clouds in a way that was really difficult just a few years ago. Although a little old at this point (2011) this blog is an excellent piece on the dangers of being single-homed in the Cloud. Worth the read.

If you have questions about multi-cloud deployment, get in touch with us (link to contact form)!

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Whitepaper: How to evaluate and implement a multi-CDN strategy

03.12.2014

At Deutsche Telekom’s Business Development and Innovation (BDI), we focus exclusively on strategies and solutions for multi-platform content and application delivery. Many of our clients are global retail, media, and technology companies that leverage BDI’s expertise and tools to provide the best possible performance to their worldwide customer bases.

BDI has learned much about the strategy and process of evaluating, selecting, configuring, and optimizing a content delivery ecosystem of data centers, clouds, and CDNs.

In this paper, we share our perspective on the state of content and application-delivery platforms, as well as best practices for establishing a content delivery ecosystem, based on what we’ve learned from our many client engagements.

Download the Whitepaper here.

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Atende Software uses NetAnalyze real-user performance monitoring

15.05.2014

Atende Software, one of the top IT companies in Poland, is a new customer for BDI’s NetAnalyze product.

With an increasing amount of content and a growing number of devices and networks, fast discovery and isolation of performance issues has become essential. Atende Software was searching for a way to offer their CDN customers the highest performance while supporting expansion strategies to other parts of Europe. They sought a method that would ensure up-to-the-minute validation in order to make decisions regarding peering arrangements and platform engineering. The perfect solution would gain insight into the quality their end users were receiving, provide independent measurement and deliver the best price-performance.

Deutsche Telekom met all requirements by providing NetAnalyze based on Cedexis technology. Measurements include connect time, response time and throughput for both fixed and mobile users. Atende Software can compare the results with the main competitors and is able to detect failures or drop in performance on its or other ISP’s network. Real-time information is presented through an intuitive graphic interface and shows statistical reports or live performance metrics on an AS level. A “heat map” shows the individual performance of countries or regions.

With this performance knowledge from NetAnalyze, Atende Software is able to take immediate action in case of quality degradation. It also gives the company a more comprehensive view of performance to help with future strategic planning and provides unique opportunities to compare results with competitors. Thanks to NetAnalyze, Atende Software now has a clear view to end-user performance of redCDN on every AS in Europe.

Download the full story here.

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Optimized Price-to-performance
ratios with multiple providers
Lower outage risk to
ensure 24/7 availability
Fast page loads, downloads and
transactions to drive revenue
Contact & free trial
Interested? For an individual offer or personal advice we
would be happy to get in contact with you. Please send us an email: bdi@telekom.de or visit our website www.telekom.net/bdi
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